Watches manufactured in Switzerland bear the label "Swiss made", which enjoys a solid reputation throughout the world. So far, trade globalization has done nothing to diminish its importance. 

"Swiss made" stands for a concept of quality that has been developed over the years. On the one hand, it highlights the technical skills of Swiss watches (accuracy, reliability, water-resistance and shock-resistance); on the other hand, it refers to their design quality (elegance and originality). The concept covers traditional manufacturing as well as new technologies. Even in space, Swiss quality delivers as witnessed by the NASA and European Space programs.

The Swiss are not the only high-quality watchmakers and are consequently faced with strong competition. However, as a result of their unique infrastructure, their extensive know-how and innovative spirit, they have succeeded in keeping their leading position.

The strong value of the "Swiss made" label is the result of considerable efforts on the part of Swiss companies, which are ultimately responsible for maintaining their reputation worldwide.